Category Archives: Public Relations Advice

How to Create a Crisis Communications Plan

By Jonathan Lehrer The story is all over the cable news and headlines dominate the front pages. A gaggle of media reporters is waiting for a comment from your chief executive. » Download a printable version of this article on … Continue reading

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What’s a Message Engineer?

It’s a question we are asked often: “What in the world is a message engineer?” Let’s be clear upfront. We work with many professionals who studied for years to become civil engineers, traffic engineers or aerospace engineers. In a sense, … Continue reading

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Online Tools – Are They User-Friendly? Not so much.

We are experts at using Survey Monkey, WordPress and Constant Contact and making them work for you. Facebook and YouTube should be an integral part of your marketing-communications plan. By Jonathan Lehrer It’s easy to set up free accounts with the popular template-based online tools. But it takes … Continue reading

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