Articles
Using Online Tools
It seems easy to get started with Constant Contact,
Survey Monkey, WordPress, Facebook or YouTube. But it
takes seasoned pros to integrate them into a
well-planned public relations program. Learn how we can
help make these "user-friendly" tools more user-friendly
to you. (Read article...)
What's a Message Engineer?
Just as the real engineers do, we
analyze, strategize, plan and build. As a real engineer
might build a highway or a hotel, we build communications
campaigns. Our work is centered on a message that was
crafted with a specific goal in mind, just as that highway
or hotel was built to meet a need or serve a segment of the
community. (Read article...)
How to Create a Crisis Communications Plan
A crisis may be impossible to avoid, but proper
preparation can help prevent a bad situation from getting
worse. Unattended or improperly handled, a crisis can
threaten the organization's credibility, reputation, and in
its most extreme form—its survival or, at a minimum, the
survival of its leadership. (Read
article...)
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